The Kilometre Collective

The Kilometre Collective serves to celebrate the togetherness that we have, by merging our real-life and virtual communities.

  • On the 27th of January at 12 noon, we rode.

  •  24 hours.
  •  As far as we could.
  • Together.
  • As a collective.

The Bia brand is all about ‘the power of I’: finding your inner strength that you know lives in you. Digging deep, backing yourself and believing that you CAN get through things in life, and on a bike.

When a group comes together to support each other to achieve their goals, there is a collective power that comes to the fore in knowing that you have the support of the wider collective in ‘the power of us’.

During lockdown, the growth in indoor cycling was unprecedented and created communities in ways we didn’t think were possible. We got together, in our own homes, pain caves, garages, spare rooms and lounges: all on our own, but together.

The Challenge

Land’s End to John O’Groats, using National Cycle Network routes is approximately 1913km. The aim is to cover this distance, indoors, in 24 hours. Lee Goodwin, the owner of Velolife, will ride 24 hours straight, on a Wahoo KICKR. As a Bia Collective community, we aim to help him ‘collect’ km’s, to try and reach this goal, riding relay hours on two KICKR BIKES. We will be riding on ‘Real Roads’ on the virtual cycling platform Wahoo RGT, which is available as part of the Wahoo X subscription.

Why should YOU get involved?

Join the collective, help us reach the goal, either by riding an hour slot on a KICKR BIKE, or by ‘caring’. You can care physically at The Bia Hub during the challenge, or you can donate to one of our three chosen charities.

How to get involved

Create a profile on the Team App, create a profile and chose a riding or a caring slot, and join the collective!

If you can’t be here, be sure to follow our Instagram page for live updates. 

Don’t forget to support our charities – after all, that’s why we’re doing this!

How to Download the Team App

1. Download the Team App:


 2. Login/Sign up >> SIGN UP (Allow Notifications – this is for when the rides are uploaded)

3. Find your Team/Club: search Bia Cycling Club

4. Tap the club logo

5. Request to join ‘The Kilometre Collective’

Who are our Partners?

Bia, Velolife and Wahoo X.

About Wahoo Fitness: 

Located in Atlanta, GA, Wahoo Fitness’ vision is to be a global leader in smart fitness and training – by creating a full ecosystem of sensors and devices for runners, cyclists, and general fitness enthusiasts. Wahoo’s award-winning line of products include the KICKR family of smart indoor riding equipment and accessories, the ELEMNT family of GPS devices and sport watches, the TICKR family of heart rate monitors, as well as the POWRLINK ZERO Power Pedals and SPEEDPLAY dual-sided road pedals.

The connected fitness products are complemented by Wahoo Sports Science and delivered through the most comprehensive cycling training apps with a subscription to Wahoo X. Learn more about Wahoo’s full line of products and apps at

About Wahoo X: 

A multi-channel app subscription for endurance athletes. SYSTM offers immersive, integrated structured workouts designed by world-class coaches using cutting-edge sports science to automatically tailor your workouts to your 4DP® profile. RGT is the next generation of virtual cycling – focusing on bringing the core of outdoor cycling indoors, empowering cyclists around the globe to train, ride, race, and explore. Wahoo X helps athletes achieve results faster.

Join Us from Home

If you have friends and loved ones who aren’t riding here at The Bia Hub, but that would like to help us ‘Collect Kilometres’, you can share the event link.

They simply download RGT, use the short code 99DXDE, and join the fun!

Join the conversation on Discord.

If you are joining remotely from home, download Discord, pop your earphones in, and connect to the channel to chat to those riding with you in real time.

Follow Us on Social Media

Instagram: Bia_cycling
Facebook: Bia Cycling

Instagram: Velolife

Wahoo RGT
Instagram: @wahoorgt
Facebook: @WahooRGT

Facebook (@wahoofitness)
Instagram (@wahoofitnessofficial) 

Hashtags: #strongertogether #kmcollective #thepowerofus