the bia hub


The Greek goddess of raw strength and power. The centre of your physical body. The power of i.

a Friendly space for our cycling community

The Bia Hub is the physical embodiment of the Bia brand, and fosters a warm, friendly and welcoming ethos and environment, both to work in and to welcome customers into.

Jenni, owner and founder of the Bia brand is at The Hub most days, chatting, advising and of course drinking coffee – along with the precious little Phoebe, fondly known as ‘Poppet’.

Following a career in the cycling industry, and having ridden bikes since childhood, creating Bia, and all that comes with it, is a dream fulfilled for Jenni.

Jenni Green and Phoebe

Having been involved in producing  world-class mass participation cycling, walking and running events, UCI level races as well as bespoke luxurious ‘escapes’, Jenni’s passion for the sport, seeing women on bikes and exploring the world all come together in the brand that is Bia. 

Our customer experience staff in the café all strive to welcome absolutely everyone, whether you ride a bike or not! The Hub is a community space that welcomes warm, kind and friendly people, so do pop in and have a coffee and a chat! We look forward to meeting you!

what we offer


the Workshop

Our customer service team is made up of two knowledgable and friendly technicians, Ferdi and Luke.

Fernando (fondly known as Ferdi) is our legendary, friendly, warm and knowledgeable head mechanic. If you’ve popped into The Hub, you will no doubt have met him!

A little about him

Fernando, fondly known as Ferdi (and sometimes known as Fergi!) joined us in May 2021, and offers superior customer service, both in knowledge and in his welcoming and warm disposition. After deciding he would like a career change, Ferdi put himself through Cytec level 2 and after working at Specialized and Evan’s as a Head Mechanic, we are now very glad to call him ours. He is a long time bike enthusiast, and is extremely thorough and meticulous, so when your precious steed is in his hands, you know it’s with the best. Attention to detail and an eye for perfection, we know that the service you’ll receive from Ferdi will be superior. In fact, all his qualifications are listed below to give you further peace of mind:

  • Cyctec level 1 and 2
  • Brompton level 4
  • Bosch, Brose E-Bike
  • Di2 & Shimano Steps E-Bike
  • Specialising in Scott, Specialized, Trek & Cannondale & Canyon.

Luke, our latest recruit, joins the team after a career in the cycling industry. Having always enjoyed riding a bike, Luke started riding (and swimming!) for rehab after a back injury stopped him playing basketball.

That led to him competing in triathlon and Ironman. Cycling turned out to be Luke’s strongest discipline, and so progressed to racing, regularly competing at Portsmouth, Thruxton and local town crits.

Having honed his craft and knowledge through various roles, his understanding of the industry as a whole is invaluable to the team. Working as a gym and spinning instructor, while upskilling himself as a mechanic at Evans and Mountain Trax has laid a well-rounded and solid foundation to Luke’s skillset.

His last couple of years in warranty support teams for Canyon and Specialized before joining us have given him a full understanding of the supply chain support system, which we believe brings us, and you the customer, a fully rounded service.

Having a naughty sweet tooth, much can be accomplished by bribing Luke with a yummy piece of cake from Velolife at any time!

Booking a service at The Bia Hub

We are able to assist with walk-in services, so if you have an issue, pop down to The Bia Hub, and have your bike assessed for service. We have a fairly swift turnaround time, as long as we have (or can source) parts your bike may require during service or repair.

If you’re not sure what service your bike requires, please pop in to The Bia Hub, Tuesday through Saturday to have the team assess your bike and advise what may need doing. This will help us streamline the service process, ensure we have you booked in for the correct service, and that we have all the parts you need.

If your appointment is scheduled for a specific time, please drop your bike to The Hub either the day before, or as close to 9am on the day of the service. While, as you have booked a slot, we may run early or late, depending on what other services are booked, so it helps workflow if the bikes scheduled for the day are all received early.

We are operating during our busiest months through until October, and so really appreciate your understanding and flexibility with regards to the rigid times this system lays out for us.

If you know what service you require, feel free to book your own service using our convenient booking system.

We are also available on 0118 929 1004 during our opening hours if you would like to call and have a chat.

The Bia Hub workshop is proudly an official Canyon Accredited Service Provider.

Workshop Service

Bronze Service Plus:

Silver Service Plus:

All prices are including VAT.
All service Prices include lube, grease and degreasers, but do not include parts.
The prices are only a guideline and additional labour may be required depending on the
condition/ age of bicycle.

General Repairs


While every effort is made to be professional and careful, it can happen during the servicing process that parts may break due to existing wear or age. The Bia Hub accepts no liability for these instances, and will not bear the cost if any parts do break due to age when coming off the bike during servicing.

All prices are including VAT.
All service Prices include lube, grease and de-greasers, but do not include parts.
The prices are only a guideline and additional labour may be required depending on the
condition/ age of bicycle.

the Café now Velolife at The Bia Hub

What is cycling without coffee? What is a ride without a cafe stop with a great coffee and a special little cake treat?

Come and share a cuppa with us before, during or after a ride. Bring a friend. Meet a friend. Make a friend. That’s what our Hub is all about.

We offer a great brew, with milk alternatives as a standard, as well as gluten-free, vegan and ‘normal’ treats.
If you ride, or if you don’t, our coffee and treats are sure to win you over.

our partners


We’re very excited to announce that The Bia Hub is now a stockist of the most BEAUTIFUL British brand of Gravel and Road bike; VIELO. Read more about it here.


We’ve been waiting to share this exciting news and we’re thrilled to shout all about it; The Bia Hub is now an official SCOTT dealer. Read more about it here.


Having been open for just on three years, and starting out in one of the most tumultuous times the world has seen, The Bia Hub is excited to announce another key partnership with the much-loved British bike brand, ORRO

Read more about it here.


Hot off the heels of the announcement of the British brand ORRO joining the Bia family, we are excited to announce one more incredible British brand to join the offering, Reilly.

Read more about it here.


Bike subscriptions for Basso road bikes, Cooper bikes, ORRO & Reilly gravel bikes and Wahoo Kickr bikes

Read more about it here.

A few ways The Bia Hub can help you get on a bike

The government’s ‘Cycle to work’ scheme allows new avenues for employees to get cycling, at a relatively reduced cost: it allows employees to buy a bike tax free, usually through salary sacrifice.

Everyone wins: employees make big savings on new bikes, employers get a healthier workforce and save money too.

Here are the scheme’s we’re affialited with:

  • Bike 2 work
  • Cycle scheme
  • GCI
  • Cycle Solutions 

Find us at The Bia Hub

The Bia Hub: Waltham Road, Twyford, RG10 9EE  Phone: +44 0118 929 1004 Email:


Drop Off and Parking Info:

  • No drop-off space on Waltham Road.
  • If you’re dropping your bike off for a service, or popping in to the shop, there is FREE parking for an hour on the Station Road side with access to The Bia Hub. This is a residential street, and parking is mostly available.
  • Station Road Post code is RG10 9NS

*Opening Times:

Velolife @ The Bia Hub
Monday/Tuesday: Closed
Wednesday – Friday: 9am – 4pm
Saturday/Sunday: 9am – 3pm

The Bia Hub Workshop & Shop
Sunday/Monday: Closed
Tuesday – Friday: 9am – 4pm
Saturday: 9am – 3pm

*Please note these times are subject to change and we suggest that you phone ahead or check Google for our most up to date opening times.