Believing in yourself is everything. Welcome to Bia


The Greek goddess of raw strength and power. The centre of your physical body. The power of i.

Shop Online with Bia

Browse our latest range of Bikes, Cycling Essentials, Accessories and Bia branded merchandise you'll love. All available for home delivery or collection from the Bia Hub

Visit our New Online Shop

the bia hub

Velolife Café

In case you haven’t heard, the well-known and much loved Velolife has taken over the café space at The Bia Hub. Serving a delicious range of award-winning fresh pastries, cakes and toasties as well as fresh sourdough and baguettes daily, along with fabulous coffee, we are delighted to have the Velolife team as part of The Bia Hub, adding to the experience on offer. Bike racking, along with outside, inside and upstairs seating, we are sure you’ll be comfortable no matter what your choice of location.

Velolife @ The Bia Hub Opening Hours:
Monday/Tuesday: Closed
Wednesday – Friday: 9am – 4pm
Saturday/Sunday: 9am – 3pm


Did you know you can book your service online?

If you aren’t sure what your bike needs, or for a free assessment of what does need doing, please pop in to chat to Ferdi to make sure you book the correct time, so we can ensure your expectations are met and that you get your bike back as planned.

The Bia Hub Workshop Opening Hours:
Sunday/Monday: Closed
Tuesday – Friday: 9am – 4pm
Saturday: 9am -3pm


Our range of carefully chosen, trusted brands is growing deeper and wider. The industry is still battling with a consistent flow of bicycle stock, but do pop in and chat to us if you have something specific in mind.

The Bia Hub Shop Opening Hours:

Monday: Closed
Tuesday – Friday: 9am – 4pm
Saturday: 9am – 3pm
Sunday: 9am – 1pm




inner strength


Bia Cycling is a community of like-minded, strong, independent individuals who love to ride, created and nurtured by founder, Jenni Green. We encourage you to join our culture of cycling that embodies empowerment, builds confidence and inspires the love for cycling.

Bia Cycling is also a place where our community of cyclists can come together at The Bia Hub. We are based in the beautiful Berkshire village of Twyford. The Hub is a safe space for you to come and relax, enjoy a coffee, find kit and get advice or assistance with servicing your bicycle. Our culture extends into the retail space and we offer cycling getaways we call escapes to enhance your cycling experience and offer value to our community.


our bia community


The Bia Hub is the epicentre of our community. We strive to serve our cycling community in every way, both in terms of offering the best product advice, as well as giving your bike the best care during our servicing, all while you have a yummy coffee & cake at The Bia Hub Cafe


Join us every Friday for a women only ride through our local villages. Join the Whatsapp group and join the conversation.


The Bia Cycling Club is a warm, welcoming group of women who ride together, support each other, laugh together and have fun together! The club is a manifestation of the Bia philosophy, and we welcome women who are new or experienced cyclists, who would like to ride with other women and enjoy themselves while doing so. Click here for more details on membership


Bia merchandise is available online as well as a range of other gear.

follow us on social media

Jenni Green Bia Founder

“As a woman, in every sphere of life, integrity is something that is a pillar of self-being and self-worth, something you cannot buy. It’s something that is inherently in you, and who you are. It takes humility to the next level, and humility is something that comes with being on the bike. Everything about Bia is encapsulated while riding your bike. Deciding from within yourself to do things, to get the courage from deep inside yourself, believing in YOU, that you ARE capable and that the strength you need will come from the one person you can trust – yourself. Believing in yourself is everything. Discovering that truth will change the way you live your life. Welcome to Bia. Welcome to the power of ‘I’.” – Jenni Green, Founder

Bia is a way of life. Bia is a mantra. Bia is where anything is achievable.