the bia hub


The Greek goddess of raw strength and power. The centre of your physical body. The power of i.

Bia Logo_Hub[1]

a Friendly space for our cycling community

The Bia Hub is the physical embodiment of the Bia brand, and fosters a warm, friendly and welcoming ethos and environment, both to work in and to welcome customers into.

Mariana, known as just ‘Mari’ to those who know and love (you can’t NOT love her!) and Fernando (fondly known as Ferdi) are our customer experience staff, who you will no doubt have met if you’ve been into The Bia Hub.

A little about them: Mari graduated in Physical Education, having a passion for sport and its associated health and social impacts and benefits. She has been part of the bicycle industry for almost a decade, working in numerous roles. A keen cyclist, she has always been part of group rides and bike trips, inspired by the feeling of adventure, community and fun! Mari has joined the team at The Bia Hub because she believes that the Bia brand is inspiring, and that the Hub forms the perfect space for like-minded individuals to gather. In joining the team, Mari is able to join us in providing other women with these powerful and transforming cycling experiences she is so passionate about.

Fernando, fondly known as Ferdi (and sometimes known as Fergi!) joined us around about the same time as Mari did, joining us as a formidable team! After deciding he would like a career change, Ferdi put himself through Cytec level 2 and after working at Specialized and Evan’s as a Head Mechanic, we are now very glad to call him ours. He is a long time bike enthusiast, and is extremely thorough and meticulous, so when your precious steed is in his hands, you know it’s with the best. Attention to detail and an eye for perfection, we know that the service you’ll receive from Ferdi will be superior. In fact, all his qualifications are listed below to give you further peace of mind:

  • Cyctec level 1 and 2
  • Brompton level 4
  • Bosch, Brose E-Bike
  • Di2 & Shimano Steps E-Bike
  • Specialising in Scott, Specialized, Trek & Cannondale

what we offer

Bia Hub Icons 100mmx100mm Workshop-04
Bia Hub Icons 100mmx100mm Cafe-02
Bia Hub Icons 100mmx100mm Club-01
Bia Hub Icons 100mmx100mm Retail - 05
Bia Hub Icons 100mmx100mm Training-04
Ferdi - Bia workshop

the Workshop

While the bicycle industry, among many others, is battling with supply chain service delivery issues, we are doing or best to keep our customers riding! Most suppliers are experiencing long delays in availability of day-to-day stock, so we will manage each customer’s booking on a one-on-one basis, and do our best to source parts you may need to get your bike running 100% again.

If you’re not sure what service your bike requires, please feel free to pop in to The Bia Hub, Tuesday through Saturday to have Ferdi assess your bike and advise what may need doing.

At this time of the year, the workshop is a little quieter so we may be able to get you booked fairly quickly.

If you know what service you require, feel free to book your own service using our convenient booking system.

We are also available on 0118 929 1004 during our opening hours if you would like to call and have a chat.

All parts are additional to the price of the service.

Workshop Service


Bronze Service Plus:

Silver Service Plus:

All prices are including VAT.
All service Prices include lube, grease and de-greasers, but do not include parts.
The prices are only a guideline and additional labour may be required depending on the
condition/ age of bicycle.

General Repairs

the Café

What is cycling without coffee? What is a ride without a cafe stop with a great coffee and a special little cake treat?

Come and share a cuppa with us before, during or after a ride. Bring a friend. Meet a friend. Make a friend. That’s what our Hub is all about.

We offer a great brew, with milk alternatives as a standard, as well as gluten-free, vegan and ‘normal’ treats.
If you ride, or if you don’t, our coffee and treats are sure to win you over.

As per current government lockdown guidance, we are operating a take-away only service. We ask that you come in on Station Rd side, park your bike INSIDE while you place and collect your order, and exit through Waltham Rd side. Please only arrive as a maximum of two people. Please ensure you wear your masks when entering, and complete NHS details, and sanitise.

The Bia Hub

Find us at The Bia Hub

The Bia Hub: Waltham Road, Twyford, RG10 9EE  Phone: +44 0118 929 1004 Email:

*Opening Times:

  • Monday: Closed
  • Tuesday: 10am – 4pm
  • Wednesday: 10am – 4pm
  • Thursday: 10am – 4pm
  • Friday: 10am – 4pm
  • Saturday: 10am – 4pm
  • Sunday: 9:30am – 2pm
*Please note these times are subject to change and we suggest that you phone ahead or check Google for our most up to date opening times.

Map of parking and access details for the Bia Hub

Limited parking at Waltham Road side to drop off/pick up bikes for servicing. Please be very aware of where you park, as there is a lot of resident-only parking around us