the bia hub

[Twyford, August 2024] — It is with a deep sense of sadness, we announce the closure of The Bia Hub cycling shop and workshop, effective 31 October 2024. After years of navigating an increasingly difficult business landscape, we have made the heart-wrenching decision to close our doors. This decision comes after exhausting all possible avenues to sustain our operations in the face of persistent economic challenges.

The Bia Hub’s journey began with high hopes and great enthusiasm in March 2020. We signed the lease for our building just ten days before the first COVID-19 lockdown was announced. What was meant to be an exciting start quickly turned into an unprecedented challenge as the pandemic disrupted lives and businesses worldwide. The initial boom in cycling during the early days of the pandemic gave us a brief sense of optimism, but as the situation evolved, so did the hurdles.

Over the past few years, like other cycling businesses, we have faced relentless economic pressures. Supply chain disruptions, inflation, and changing consumer behavior have taken a significant toll on the cycling industry as a whole. Despite our best efforts to adapt by restructuring our business, expanding services, and continually engaging with our valued customers, the financial strain has proven insurmountable.

Our decision to close the physical Hub was not made lightly. We have poured our hearts and souls into The Bia Hub, and we are deeply grateful to our loyal customers who have been with us every step of the way. Your support and shared passion for cycling have been the lifeblood of our shop. It is because of you that The Bia Hub became more than just a place to buy bikes and gear—it became a community, and for this we will always be thankful.

The Bia Hub is a physical entity, which is what is closing. The Bia Cycling Club will continue, so you will see our unique and distinctive ‘Bia Green’ club jerseys and smiling faces around, hopefully for years to come. 

Ola Coffee Co, the unique and lovely café that is in the building, as well as The Little Yoga Studio, that thrives in the most beautiful space upstairs at The Hub, are staying in the building. The owners, Stacey and Martin Collings are exploring some exciting ideas to move into the shop/workshop space, so please continue to support these small businesses that are the lifeblood of the village and depend on your custom and support.

As we prepare to close, we are committed to supporting our employees during this transition and fulfilling all outstanding commitments to our customers. We are working to ensure that this process is as smooth as possible for everyone involved. 

The Bia Hub was born from a dream to create a vibrant, welcoming space where cyclists of all levels could connect, share their love for the sport, and access high-quality products and services. The decision to close is a painful one, and it comes with a profound sense of loss for all of us who have been part of this journey.

We want to thank everyone who has supported us over the years—our customers, our community, and our team. While The Bia Hub’s doors may be closing, the memories, friendships, and shared experiences will remain in our hearts. Bia is a community, and a way of life, and even though the physical space is closing, our community lives on.

See you on the road, or on the trails…

For any inquiries, please contact Jenni Green on jenni@biacycling.com