Vielo + Bia = Gravel Happiness

We’re very excited to announce that The Bia Hub is now a stockist of the most BEAUTIFUL British brand of Gravel and Road bike; VIELO

Beautifully designed, brilliant engineering and thought-out details make these bikes just an absolute joy to ride! There seems to be no limit to the ability of these bikes, all the while offering the best ride experience.

Partnering with this brand makes me proud. We only stock the highest quality products at The Bia Hub and I can say that this bike is on par with the top international brands. It is the best gravel bike I’ve ever ridden and knowing the father and son team, Ian and Trevor Hughes, and the effort that goes into building these bikes made it an essential to stock in The Hub.

Jenni Green

Many bike brands sold in the UK aren’t built for the crumbling tarmac and potholes of British roads. Nor do they take into account the sheer variety of weather in different parts of the country. The Hughes duo decided to change all that by designing and building in-house a proper, high-performance British bike, able to take British riding conditions in its stride.

“We’re delighted to be working with Jenni and the team at Bia cycling. The community they’ve created is inspiring to us at Vielo. The warm, welcoming and friendly ethos and environment of the hub is exactly what we look for in a Vielo dealer. Somewhere that takes time to talk to their customers and inspires adventure. As a proudly independent boutique brand its fantastic to find such exciting retail partners to work with. We look forward to welcoming Bia’s community into the world of Vielo!”

~ Ian Hughes, Vielo Founder

The pair founded Velo in 2017. They built it on a raft of experience gained over 36 years in the bike trade, working with the world’s most exceptional, high-performance bike brands. Their story is that of a bunch of skilled people on a mission to create a small range of homegrown bikes without marketing hype or any limitations on performance potential. Ian and Trevor have put together a small team of like-minded folk. Not only are they the best in their field, but their common focus has meant they’ve become great friends and an extended family. This comradery shows plainly in the way they work together to engineer, design and style every detail of the bike and components.


Vielo products are brave and exciting, focused on clean, pure engineering-led design that’s subtly styled and obsessive about detail. Our approach is refreshingly down to earth. Where others use buzz words or acronyms to sell gimmicks, we’d rather talk to you about why a frame is shaped a certain way or the benefits of 1x over 2x. If you’re looking for a frame that stands out from the crowd, without shouting for attention. That’s built in-house by craftsmen who cut their teeth riding in our unique British conditions. And that’s designed to be technically advanced and widely adaptable to your own riding style.