Since closing The Bia Hub at the end of 2024, I decided to ‘fill the gap’ and take some pressure off by doing something in the industry. Presented with the opportunity to get in on the ground level, I gratefully took a position at Trek in Bracknell. It’s been a month since I joined, and it’s been really awesome to learn more about this incredible company and brand. From the people to the bikes to the ethos that runs through the company, it’s been a full on few weeks. I haven’t been ‘employed’ for nearly 25 years, so it’s been a huge adjustment, but I’m loving the challenge. Here’s what’s stood out so far:
Trek’s Way of Training and Doing Business is Top Class and Intentional.
I’ve run events, built a brand, owned my own shop and worked with some incredible people over the years, but Trek’s approach to training and business? Next level. There’s no “fake it ‘til you make it” here—it’s proper, intentional learning. You’re handed the tools and knowledge to not just sell bikes but to genuinely help people find the right ride for them, with a massive focus on customer service and hospitality. It’s about understanding the why behind everything.
Leadership Done Right (Looking at You, John Burke)
Learning about John Burke—‘JB’ as he’s known—has been one of the most inspiring parts of joining Trek. His hands-on, lead-from-within approach is something that truly resonates with me. He’s not the kind of leader who dictates from the top; instead, he’s right there in the thick of it, getting everyone on board and driving the mission forward. His focus on doing the right thing, not just for the business but for the people and the planet, sets the tone for the entire company. It’s the kind of leadership that makes you want to raise your own game and be part of something bigger.
Riding Different Bikes: Living the Dream
One of the best parts of working at Trek? You have to ride the bikes (I know, tough gig, right?). It’s all about understanding how each one feels, so you can help customers find their perfect match.
So far, the standout for me has to be the Fuel EXe. I took a fabulous bunch of Bia ladies on an e-MTB ride for Women’s Day, and this captured me. It’s got that natural, playful feel of a traditional full-sus mountain bike, with just the right amount of assistance—like a gentle push from an angel’s hand when you need it. Absolute magic.
That said, the Fetch+ commuter bike deserves a shoutout too. Commuting with all my bags effortlessly – who needs a car!?.
The Power to Get More People Riding is Now a Reality
For years, I’ve been on a mission to get more women on bikes and create opportunities for people to experience the joy of riding. But often, I was working with limited resources. Now, with Trek’s support, resources and infrastructure, it feels like those dreams are actually achievable. The fact that I get to be part of that? Very cool!
Hospitality and Customer Service: The Unsung Heroes of Success
I’ve always believed that how you make people feel is what sets a business apart. Turns out, Trek believes that too. The level of care, attention, and genuine connection with customers here is something other industries could learn a lot from. It’s not just about selling bikes; it’s about building a community and creating an experience that keeps people coming back. It’s nice to work at a place where the beliefs are the same as mine, only just formalized in awesome training.
The Cycling Industry is One Big Family
I’ve always loved the community that comes with cycling, but working at Trek has reminded me just how special this industry is. It’s not about transactions; it’s about connection. And when you combine that with a team of people who genuinely want to help others fall in love with riding, it feels like home.
One month in, and I’m feeling inspired, motivated to make a difference, and I see a path for that to happen. I’m connected to the industry I love, and am excited about what’s to come. If this is just the beginning, I can’t wait to see what’s next.
