In Greek mythology, Bia [pronounced Bee-a] (in Greek: Βία,) was the personification of force and raw energy.
The centre of your physical body and spiritual power is located in your solar plexus. The solar plexus is the seat of power, will, intelligence, confidence, energy, transformation and self-esteem.
It’s what gives you your individuality.
It’s what gives you the courage or will to take action.
Through the force of your own will, you empower yourself. This empowerment can only happen when YOU internally decide to do so.
When the ‘i’ decides.
This internal energy can be seen as a ball of energy, giving you the power to turn inertia into action and movement, allowing you to meet challenges and move forward in your life.
Welcome to Bia.
Welcome to The Power of I.

The fundamentals of Bia are rooted in the 4 I’s:
Independence | Integrity | Inner strength | Inspiration